NME music magazine falls in to the category of teenagers to early twenties. Looking at the front cover of this magazine, the reader can infer that the main article or story is going to be about “Pete Doherty”, we know this because Pete Doherty is the main, central image and his name is the largest font which stands out on the front cover. There are several puffs surrounding the central image, stating that there are going to be information or stories about popular artists featured in this magazine for a specified genre. The puffs also suggest that there is a chance to “WIN VIP FESTIVAL TICKETS” inside, which makes the reader feel as if they have the chance to receive something in which they are interested in, as they are reading the magazine, which include their interests.
NME is aimed at late teenagers to early twenties, preferably males. The editor has successfully chosen an artist that they expect the audience to relate to. Pete Doherty has a reputation of being rebellious. Young males generally feel pressured to act “cool”, for example in front of their friends at school. This is why Pete Doherty has been chosen as he is always getting in to trouble with drugs, for example, as drugs are often experimented by young males. Some young males who like him, maybe aspire to be like him, and act in a similar manner.
The main image of Pete Doherty is quite plain as he is just looking straight in to the camera, and in to the audiences eyes with an “I’m not bothered” look. This connects with his behaviour, and reputation. By using a popular artist on the front cover of a magazine encourages the reader to either buy the magazine or continue reading the next one. The anchorage text is in line with the image of Pete Doherty. However, the text below of what the article is about which reads “I’ll say sorry to every single person from the depths of my heart” is ironic as his facial expressions in the photograph imply that he doesn’t really means what he says, as he looks as if he doesn’t care. Overall, the artist is looking directly at the reader, although he is topless, his pale skin contrasts against the dark background.
The masthead is short and in big, bold capital letters so it is easily identified. The editor has cleverly made the long name of “New Musical Express” in to a shortened title so the name doesn’t have to disappear behind the main image of the artists head so it is clearly seen. It is also red which contrasts against the dark background.
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